Hunting & Fishing - Hard & Soft Baits

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Rapala CountDown Magnum Elite 185 - 7" - Armored Silver Mackerel [CDMAGE185AMSM]

CountDown® Magnum® Elite 185 - 7" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a...

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Luhr-Jensen Money Roll Flasher - 8-1/4" - Brandon's Secret [5860-008-1751]

Money Roll Flasher - 8-1/4" - Brandon's SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and...

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Rapala X-Rap Magnum 40 - HD Flying Fish [XRMAG40HDFFU]

X-Rap® Magnum® 40 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to...

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Rapala X-Rap Magnum Xplode 170 - Mullet [XRMAGXP170MU]

X-Rap® Magnum® Xplode 170 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the...

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Rapala X-Rap Magnum Xtreme 6-1/4" HD Wahoo UV [XRMAGXT160HDWHU]

X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat...

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Rapala X-Rap Saltwater 3-1/8" Purple Chartreuse [SXR08PRCH]

X-Rap® Saltwater 3-1/8" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries...

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Rapala X-Rap Magnum 15 Redhead [XRMAG15RH]

X-Rap® Magnum® 15 RedheadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to...

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Rapala X-Rap Magnum Xplode 170 - Flying Fish UV [XRMAGXP170FFU]

X-Rap® Magnum® Xplode 170 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...

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Rapala Husky Magnum 25 - 6-1/4" - Blue Sardine [HMAG25BSRD]

Husky Magnum 25 - 6-1/4" - Blue SardineThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine...

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Rapala Husky Magnum 25 - 6-1/4" - Red Head [HMAG25RH]

Husky Magnum 25 - 6-1/4" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine...

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Rapala Husky Magnum 15 - 5-1/2" - Red Head [HMAG15RH]

Husky Magnum 15 - 5-1/2" - Red HeadThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine...

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Luhr-Jensen Money Roll Flasher - 8-1/4" - Blue Kamikaze UV [5860-008-1750]

Money Roll Flasher - 8-1/4" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability...

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Rapala X-Rap Saltwater 5-1/2" - Bunker [SXR14BNK]

X-Rap® Saltwater 5-1/2" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries...

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Rapala X-Rap Saltwater 4" - Bunker [SXR10BNK]

X-Rap® Saltwater 4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries...

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Rapala X-Rap Long Cast 5-1/2" - Blue Mackerel [SXRL14BM]

X-Rap® Long Cast 5-1/2" - Blue MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators....

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Luhr-Jensen Money Roll Flasher - 8-1/4" - Razzle Dazzle [5860-008-1759]

Money Roll Flasher - 8-1/4" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and...

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Rapala X-Rap Saltwater 5-1/2" - Silver Blue Mackerel [SXR14SBM]

X-Rap® Saltwater 5-1/2" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand...

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Rapala X-Rap Saltwater 4-3/4" - Silver Blue Mackerel [SXR12SBM]

X-Rap® Saltwater 4-3/4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand...

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Rapala Husky Magnum 15 - 5-1/2" - Purple Mackerel [HMAG15PM]

Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine...

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Rapala Husky Magnum 25 - 6-1/4" - Purple Mackerel [HMAG25PM]

Husky Magnum 25 - 6-1/4" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine...

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Rapala Husky Magnum 25 - 6-1/4" - Hot Pink UV [HMAG25HPU]

Husky Magnum 25 - 6-1/4" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle...

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Rapala X-Rap Saltwater 4" - Silver Blue Mackerel [SXR10SBM]

X-Rap® Saltwater 4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand...

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Rapala X-Rap Saltwater 5-1/2" - Hot Head [SXR14HH]

X-Rap® Saltwater 5-1/2" - Hot HeadSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater...

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Rapala Husky Magnum 25 - 6-1/4" - Silver Blue Mackerel [HMAG25SBM]

Husky Magnum 25 - 6-1/4" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle...