Hunting & Fishing - Hard & Soft Baits

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Rapala X-Rap Magnum 20 Gold Green Mackerel [XRMAG20GGM]

X-Rap® Magnum® 20 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the...

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Rapala X-Rap Magnum 15 Redhead UV [XRMAG15RHU]

X-Rap® Magnum® 15 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...

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Rapala X-Rap Magnum 15 Blue Sardine [XRMAG15BSRD]

X-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...

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Rapala X-Rap Magnum 30 Hot Pink UV [XRMAG30HPU]

X-Rap® Magnum® 30 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the...

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Rapala Husky Magnum 25 - 6-1/4" - Silver Blue Mackerel [HMAG25SBM]

Husky Magnum 25 - 6-1/4" - Silver Blue MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle...

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Rapala X-Rap Saltwater 5-1/2" Electric Chicken [SXR14EC]

X-Rap® Saltwater 5-1/2" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries...

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Rapala X-Rap Magnum Xplode 130 - AYU [XRMAGXP130AYU]

X-Rap® Magnum® Xplode 130 - AYUThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the...

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Rapala X-Rap Twitchin Mullet 3-1/8" Electric Chicken [SXRTM08EC]

X-Rap® Twitchin’ Mullet 3-1/8" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude...

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Rapala X-Rap Magnum 15 Silver [XRMAG15S]

X-Rap® Magnum® 15 SilverThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to...

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Luhr-Jensen 3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly [5560-000-2507]

3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left...

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Luhr-Jensen 3-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-000-2510]

3-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or...

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Berkley Gulp Saltwater Swimming Mullet 5" - Nuclear Chicken [1277491]

Gulp® Saltwater Swimming Mullet 5" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation...

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Williamson Tuna Catcher Rigged 5 - 5.5" - Skipjack [TCRX5SJ]

Tuna Catcher Rigged 5 - 5.5" - SkipjackFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family of...

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Berkley Gulp! Saltwater Swimming Mullet - 5" - Pearl White [1277492]

Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next...

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Rapala X-Rap Magnum 40 - HD Squid [XRMAG40HDSQ]

X-Rap® Magnum® 40 - HD SquidX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder...

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Rapala X-Rap Magnum 30 Silver Blue Mackerel [XRMAG30SBM]

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the...

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Berkley Gulp! Saltwater Sand Eel - 5" - Silver Mud [1121693]

Gulp!® Saltwater Sand Eel - 5" - Silver MudThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next...

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Rapala X-Rap Saltwater 4-3/4" Electric Chicken [SXR12EC]

X-Rap® Saltwater 4-3/4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries...

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Williamson Kensaki 220 Jig - 6.75" - 7-3/4oz - Silver Blink [KSJX220SB]

Kensaki 220 Jig - 6.75" - 7-3/4oz - Silver BlinkThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the...

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Rapala Husky Magnum 25 - 6-1/4" - Purple Mackerel [HMAG25PM]

Husky Magnum 25 - 6-1/4" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine...

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Rapala X-Rap Saltwater 3-1/8" - Silver Blue Mackerel [SXR08SBM]

X-Rap® Saltwater 3-1/8" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand...

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Rapala X-Rap Saltwater 4-3/4" - Bunker [SXR12BNK]

X-Rap® Saltwater 4-3/4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries...

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Rapala Husky Magnum 15 - 5-1/2" - Purple Mackerel [HMAG15PM]

Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine...

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Rapala X-Rap Saltwater 4" - Silver Blue Mackerel [SXR10SBM]

X-Rap® Saltwater 4" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand...