Hunting & Fishing - Hard & Soft Baits

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Luhr-Jensen Money Roll Flasher - 11" - Nuclear Carbon Glow [5860-011-1758]

Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability...

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Luhr-Jensen Money Roll Flasher - 11" - Glow Biohazard [5860-011-1756]

Money Roll Flasher - 11" - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and...

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Rapala CountDown Magnum Elite 185 - 7" - Armored Flying Fish UV [CDMAGE185AMFFU]

CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has...

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Luhr-Jensen Money Roll Flasher - 11" - Citrus Nugget [5860-011-1754]

Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and...

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Rapala X-Rap Magnum 20 - HD Flying Fish [XRMAG20HDFFU]

X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to...

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Luhr-Jensen 3-1/4" Dipsy Diver - Silver/Silver Bottom Crush [5560-000-2508]

3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,...

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Luhr-Jensen 2-1/4" Dipsy Diver - Clear/Clear Bottom Moon Jelly [5560-030-2507]

2-1/4" Dipsy Diver - Clear/Clear Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or...

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Luhr-Jensen 2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon Jelly [5560-030-2509]

2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or...

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Rapala X-Rap Magnum Xplode 130 - Mullet [XRMAGXP130MU]

X-Rap® Magnum® Xplode 130 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the...

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Rapala X-Rap Magnum 20 Dorado [XRMAG20D]

X-Rap® Magnum® 20 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to...

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Rapala X-Rap Magnum 20 Hot Pink UV [XRMAG20HPU]

X-Rap® Magnum® 20 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the...

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Rapala X-Rap Magnum Xplode 130 - Clear [XRMAGXP130CLR]

X-Rap® Magnum® Xplode 130 - ClearThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the...

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Luhr-Jensen 30' Jet Driver - Clear UV Moon Jelly [5540-030-2501]

30' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will...

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Rapala X-Rap Magnum 15 Blue Sardine [XRMAG15BSRD]

X-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...

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Williamson Tuna Catcher Rigged 5 - 5.5" - Black Knight [TCRX5BK]

Tuna Catcher Rigged 5 - 5.5" - Black KnightFeatures an acrylic bullet head that holds its troll up to 9 knots. A great addition to our perennial favorite “Catcher” family...

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Luhr-Jensen 2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-030-2511]

2-1/4" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left...

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Luhr-Jensen 3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon Jelly [5560-000-2507]

3-1/4" Dipsy Diver - Clear/Clear Bottom UV Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left...

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Luhr-Jensen 20' Jet Driver - Silver Crush [5540-020-2502]

20' Jet Driver - Silver CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off...

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Rapala X-Rap Magnum Xplode 170 - Dorado [XRMAGXP170D]

X-Rap® Magnum® Xplode 170 - DoradoThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb the...

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Rapala X-Rap Magnum Xplode 170 - Blue Sardine [XRMAGXP170BSRD]

X-Rap® Magnum® Xplode 170 - Blue SardineThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to absorb...

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Rapala X-Rap Magnum 30 Hot Head [XRMAG30HH]

X-Rap® Magnum® 30 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...

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Rapala X-Rap Magnum 15 Purple Mackerel [XRMAG15PM]

X-Rap® Magnum® 15 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...

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Rapala X-Rap Magnum 20 Hot Head [XRMAG20HH]

X-Rap® Magnum® 20 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...

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Rapala X-Rap Magnum 15 Hot Head [XRMAG15HH]

X-Rap® Magnum® 15 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...