Hunting & Fishing - Hard & Soft Baits

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Rapala CountDown Magnum Elite 185 - 7" - Armored Green Mackerel [CDMAGE185AMGM]

CountDown® Magnum® Elite 185 - 7" - Armored Green MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a...

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Rapala CountDown Magnum Elite 145 - 5-3/4" - Armored Hot Pink UV [CDMAGE145AMHPU]

CountDown® Magnum® Elite 145 - 5-3/4" - Armored Hot Pink UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has...

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Rapala X-Rap Saltwater 5-1/2" Electric Chicken [SXR14EC]

X-Rap® Saltwater 5-1/2" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries...

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Rapala X-Rap Magnum 15 Purple Mackerel [XRMAG15PM]

X-Rap® Magnum® 15 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...

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Luhr-Jensen 20' Jet Driver - Black Moon Jelly [5540-020-2500]

20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float...

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Luhr-Jensen 3-1/4" Dipsy Diver - Silver/Silver Bottom Crush [5560-000-2508]

3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right,...

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Rapala X-Rap Magnum 30 Redhead UV [XRMAG30RHU]

X-Rap® Magnum® 30 Redhead UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15...

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Rapala X-Rap Magnum 30 Bunker [XRMAG30BNK]

X-Rap® Magnum® 30 BunkerThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to...

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Rapala X-Rap Magnum 15 Hot Pink UV [XRMAG15HPU]

X-Rap® Magnum® 15 Hot Pink UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the...

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Rapala X-Rap Magnum Stick 17 - HD Bonito [XRMAGST17HDBTO]

X-Rap® Magnum Stick 17 - HD BonitoThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it...

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Rapala X-Rap Magnum Stick 17 - HD Ghost [XRMAGST17HDGH]

X-Rap® Magnum Stick 17 - HD GhostThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it...

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Rapala X-Rap Twitchin Mullet 2-1/2" Electric Chicken [SXRTM06EC]

X-Rap® Twitchin’ Mullet 2-1/2" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude...

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Rapala X-Rap Magnum Stick 17 - Anchovy [XRMAGST17ANC]

X-Rap® Magnum Stick 17 - AnchovyThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a...

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Rapala X-Rap Magnum Xtreme 6-1/4" HD Wahoo UV [XRMAGXT160HDWHU]

X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat...

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Luhr-Jensen Money Roll Flasher - 11" - Brandon's Secret [5860-011-1751]

Money Roll Flasher - 11" - Brandon's SecretGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and...

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Luhr-Jensen Money Roll Flasher - 11" - Chrome Scale [5860-011-1753]

Money Roll Flasher - 11" - Chrome ScaleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and...

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Luhr-Jensen Money Roll Flasher - 11" - Glow Blue Crush [5860-011-1755]

Money Roll Flasher - 11" - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability...

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Luhr-Jensen Money Roll Flasher - 8-1/4" - Glow Blue Crush [5860-008-1755]

Money Roll Flasher - 8-1/4" - Glow Blue CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability...

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Luhr-Jensen 4-1/8" Dipsy Diver - Fire/Silver Bottom Moon Jelly [5560-001-2510]

4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or...

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Luhr-Jensen 3-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly [5560-000-2506]

3-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or...

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Luhr-Jensen 2-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly [5560-030-2506]

2-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or...

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Rapala X-Rap Saltwater 4" Electric Chicken [SXR10EC]

X-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries...

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Luhr-Jensen 4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon Jelly [5560-001-2511]

4-1/8" Dipsy Diver - Kelly Green/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left...

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Rapala X-Rap Magnum Xplode 130 - Hot Wahoo UV [XRMAGXP130HWHU]

X-Rap® Magnum® Xplode 130 - Hot Wahoo UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of strength to...